To enrich Northern Colorado's diverse community through education, services, business, awareness, collaborations, and relationships in a way that will promote businesses and individuals. 

We seek to improve the quality of life by providing leadership and promoting economic development with a focus in the Latino community.  

To improve partnerships with community, businesses, educational resources,  local government, leadership organizations and the Latino Community.

To generate attention in the area of local, state, and national initiatives which affect minority businesses, individuals, and our community.  

To improve the image, understanding and appreciation of the importance of the Latino market.

To participate as partners in support of civic, social, cultural and legislative programs designed to enhance the quality of life of the Latino community and the business opportunities of our members.

To provide large corporations an avenue to diversify their products and/or services.

To promote economic programs to strengthen and expand the income potential of Latino business.